The Copywriter's Toolkit

3 Lessons

About this course

Copywriting is different from Creative Writing, Journalism, Public Relations and Business Writing. It is all about persuading your ideal customers that YOUR product or service is exactly what they need at the very moment you are approaching them with your offer.

I am Kim Bock and I am an experienced Freelance Writer, making a living from home, doing what I love - writing! With this course, I will teach you everything I know about Copywriting and what I wish I knew when I started my career as a Freelance Writer. 

Let's get started!

Course Outline


Writing Clear Copy

Writing copy is difficult even if you have years of experience. This video is part of a complete course being developed by, about Copywriting and How to Become a Freelance Writer.


Generating Action with Words!

There is one thing we all agree about. We want our customers to take action when they read our words. Let’s look a bit closer at how we are going to do this.


Extra Bonus! Free Template of a Buyer Persona or Ideal Audience

According to HubSpot, a buyer persona is “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers”.

According to WebScripto, by understanding what your Buyer Persona wants to accomplish, or what (s)he is interested in, you can create the kind of content on your own Blog or website that will help these Buyer Personas (who represent real customers) to achieve their own goals. If they get the answers to their questions or the means to achieve their goals on your website, they will remain as existing customers and may even refer new customers to your website.

Here is a FREE template to utilise when creating the Buyer Persona (or Target Customer) of your own Business or Blog.

Free Template