Discover why writing your Copy (whether it is for Advertising, Website Content, Social Media, or more) in a clear and consistent manner, is important.
You may have products to sell, or you have services to provide, but how are you going to accomplish these goals?
Copy is intended to fulfil one of three primary business objectives. You either want to make a sale, attract new customers or you want to establish lasting relationships between your Brand and your Customers. Whatever your goal is, you need to write in a clear and consistent manner, in order to grab the attention of your audience, and also to keep it long enough for them to take the action you want them to take.
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In all of these cases, your Reader, Audience or Viewer (if you’re a Vlogger), play a crucial role in the outcome and determining the success of the Copy you have written.
This Module deals with putting your reader first, organising your selling points and writing concisely. It includes a Video and an e-book (Written Material is in the Training Pack which should be studied together with the video. The study material is available here).
This is the FOURTH in an entirely FREE Course!
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