Scrivener Archives | The Freelance Writing Blog

How to Use Storyboarding as a Technique to Plan, Outline and Write Content

What is Content Marketing?

I have covered differences between copywriting and content marketing in a previous Blog post, which you are welcome to read for yourself.

To recap however, according to Copyblogger, ‘Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you’.

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