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I completely understand where you’re coming from. I was one of those big ‘doubters’ that it is at all worthwhile to include emails as a marketing channel in my overall marketing strategy. After all email marketing is dead, right? Wrong! Email Marketing is by far the most effective marketing tool that you can deploy in your entire marketing arsenal.
Fast Facts about Digital Branding
People tend to think that Branding is all about visual identity. When you think of branding in the traditional sense, you think about logos, colour schemes and corporate identity indicators like letterheads and business cards. You won’t be wrong if you think this is what branding is. Think for example of brands like Nike and Coke a Cola. Their logos and colour schemes do inspire what you think of them.
Now you have designed and launched your Blog and you are Blogging a storm, but how are you going to get your Blog in front of the eyes that will click on your affiliate links and buy the Products that will generate the income you need?
We are so lucky that we are living in a digital age. When I grew up and started working, there weren’t event that many computers around and a fax machine was a terrific invention!