content marketing Archives | The Freelance Writing Blog

How to Use Storyboarding as a Technique to Plan, Outline and Write Content

What is Content Marketing?

I have covered differences between copywriting and content marketing in a previous Blog post, which you are welcome to read for yourself.

To recap however, according to Copyblogger, ‘Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you’.

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Are you Listening to your Audience? (Infographic Included)

In one of our previous posts, Fast Facts about Digital Branding, I mentioned that people tend to think that Branding is all about visual identity, but that any brand (irrespective of whether it is a personal or a business brand), is the sum of people’s experience of you. I also indicated that how people experience your brand online matters and that in the midst of this Digital Revolution, so to speak, you need to pay attention to the digital branding of your personal brand (or that of your company).

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