I have covered differences between copywriting and content marketing in a previous Blog post, which you are welcome to read for yourself.
To recap however, according to Copyblogger, ‘Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you’.Read More
With the advent of digitalisation, we can now establish our businesses online with great looking websites, sell products through e-commerce stores and we can even market that business online and get other people who are not connected to that business in any direct way, to market the business for us through affiliate marketing programs.
The main question we are however continually confronted with, is how do we reach our customers online, create a community, grow our reputation and bring in new business?Read More
In one of our previous posts, Fast Facts about Digital Branding, I mentioned that people tend to think that Branding is all about visual identity, but that any brand (irrespective of whether it is a personal or a business brand), is the sum of people’s experience of you. I also indicated that how people experience your brand online matters and that in the midst of this Digital Revolution, so to speak, you need to pay attention to the digital branding of your personal brand (or that of your company).Read More
In part 1 of this article we considered the primary needs to get a blog up and running. You will recall that we considered a domain name, a server and WordPress.
In this part of the tutorial we will see how to register a server and domain in your name and how to install a fully functioning WordPress installation on your server.Read More
Digital disruption is impacting professionals and businesses around the world. So much so that according to Dell, an estimated 85% of jobs that will exist in 2030 are yet to be invented. The influx of new jobs presents an enormous opportunity for individuals to elevate, accelerate, and transform their careers.Read More
From dreary nine-to-five jobs to repetitive freelance gigs, the desire to work in a fulfilling, purpose-driven career is not new in today’s demanding marketplace. Finding a fulfilling career may seem like a drastic change for some, but for the majority of us, a small intentional change could push us in the right direction. Wherever you are in your professional journey, here are three tips to take a step towards a new, fulfilling career path.Read More
If you are like many of us, you may have been toying with the idea to start your own blog for some time but could not get down to doing it. Most of the people we meet who have an idea of starting a blog feel that it requires a deep understanding of the technology involved. For others, the costs to hire a website designer/developer to develop and design a blog is a huge put off.Read More
I completely understand where you’re coming from. I was one of those big ‘doubters’ that it is at all worthwhile to include emails as a marketing channel in my overall marketing strategy. After all email marketing is dead, right? Wrong! Email Marketing is by far the most effective marketing tool that you can deploy in your entire marketing arsenal.Read More
People tend to think that Branding is all about visual identity. When you think of branding in the traditional sense, you think about logos, colour schemes and corporate identity indicators like letterheads and business cards. You won’t be wrong if you think this is what branding is. Think for example of brands like Nike and Coke a Cola. Their logos and colour schemes do inspire what you think of them.Read More
We are in the midst of the 4th revolution and its a Digital Revolution! Don’t laugh, but I grew up in an age without computers and without mobile phones…My age is showing :).
With the advent of the internet and then of search engines like Google and Bing, everything changed.Read More
I use Divi simply because they hold elegance at their core. The Freelance Writing Blog (this Blog) has been designed and developed using Divi. I like Divi, because you can purchase a lifetime license and build your own websites over and over with the Divi Builder, and because they also have a vast range of beautifully designed Themes which you can customize to suit your needs. This is what I have done with this Blog of mine.Read More
Now you have designed and launched your Blog and you are Blogging a storm, but how are you going to get your Blog in front of the eyes that will click on your affiliate links and buy the Products that will generate the income you need?
We are so lucky that we are living in a digital age. When I grew up and started working, there weren’t event that many computers around and a fax machine was a terrific invention!Read More