I have covered differences between copywriting and content marketing in a previous Blog post, which you are welcome to read for yourself.
To recap however, according to Copyblogger, ‘Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you’.Read More
‘A copywriter is a salesperson behind a typewriter’ – Judith Charles.
This quote obviously stems from the time before computers, but the basics of what a copywriter is has not changed in this new era of technological change. Copywriting is still regarded as writing that is promotional in nature and is created (written) to appear in any medium whether it is in print, television, radio, video, web copy (the internet) etc.Read More
I have been writing (in some form or another) for my entire career which spans more than 30 years (yes, ok – I am THAT old :)). I have obviously gained a lot of experience, which I am very thankful for.
After all of this experience with writing (which includes writing and publishing a historical romance novel), I can honestly say that nothing has been so fulfilling than starting a Blog and creating content for that Blog. This has however not been my only source of income (yet).Read More
The Resumé (see a mockresume for your easy reference) you submit to a recruiter is how you make a first impression to your potential new employer. Obviously, you will want it to wow recruiters, and leave them wanting to know more. The single most challenging thing about the job search process is getting a recruiter interested in you just by this one-page document.Read More
You will remember that I said in my last post that there are a lot of good reasons why you would want to be a Freelance Writer. You can do what you love, in your own time and you can do it from home. What’s more is that people will pay you to write for them, or you can even start your own Blog and make money from that.Read More
So, you want to become a Freelance Writer? Making the decision is not that difficult. There are a lot of good reasons why you would want to be a Freelance Writer. You can do what you love, in your own time and you can do it from home. What’s more is that people will pay you to write for them, or you can even start your own Blog and make money from that.Read More
Take a page from my book so to speak. I spent more than 20 years as a negotiator at a Trade Union for Public Servants. Although I love working with people, I did not feel that I was in a fulfilling job as I could not fully express my creativity. Yes, I connected with a vast range of different people daily and my job did include writing Newsletters for our members. It was however not connecting with that left hemisphere of my brain in the way I wanted it to.Read More