Blogging Archives | The Freelance Writing Blog

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How to Write to Sell as a Freelance Copywriter

Writing to Sell

As a published writer and having written many Newsletters and articles for Magazines during my career as a Negotiator, I thought I would be able to jump in and start writing as a Freelance Copywriter. I had no idea what a Copywriter was, but I could write. How difficult could it be? I set up my LinkedIn account and signed up for all the Freelance Writing sites I have mentioned in my Blog. I was ready, willing and able to be a Freelance Copywriter. Hello World, here I come!

Big mistake!! Being a writer and even being able to write to communicate with people does provide you with writing skills and even skills to influence people with what you have to say. It however does not prepare you for the world of Copywriting.

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How to start a Blog from scratch: (Part 3) How to Select A WordPress Theme and Plugins:

Selecting a WordPress Theme:

In the previous two parts in this series of posts we had a look at acquiring a server, a domain and how to install WordPress on the server.

Now that we have WordPress installed on our server, it is time to give your blog-to-be a fresh look that reflects you, your brand or your product. We need a blog that immediately tell visitors who you are and what your blog is all about.

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How to Use Storyboarding as a Technique to Plan, Outline and Write Content

What is Content Marketing?

I have covered differences between copywriting and content marketing in a previous Blog post, which you are welcome to read for yourself.

To recap however, according to Copyblogger, ‘Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you’.

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Are you Listening to your Audience? (Infographic Included)

In one of our previous posts, Fast Facts about Digital Branding, I mentioned that people tend to think that Branding is all about visual identity, but that any brand (irrespective of whether it is a personal or a business brand), is the sum of people’s experience of you. I also indicated that how people experience your brand online matters and that in the midst of this Digital Revolution, so to speak, you need to pay attention to the digital branding of your personal brand (or that of your company).

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6 Helpful Indicators to Determine Your Choice of Freelance Writing Opportunities (Infographic Included)

I have been writing (in some form or another) for my entire career which spans more than 30 years (yes, ok – I am THAT old :)). I have obviously gained a lot of experience, which I am very thankful for.

After all of this experience with writing (which includes writing and publishing a historical romance novel), I can honestly say that nothing has been so fulfilling than starting a Blog and creating content for that Blog. This has however not been my only source of income (yet).

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Find a Fulfilling Career: 3 Steps towards a new career path

From dreary nine-to-five jobs to repetitive freelance gigs, the desire to work in a fulfilling, purpose-driven career is not new in today’s demanding marketplace. Finding a fulfilling career may  seem like a drastic change for some, but for the majority of us, a small intentional change could push us in the right direction. Wherever you are in your professional journey, here are three tips to take a step towards a new, fulfilling career path.

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How to start a Blog from scratch: (Part 1)

If you are like many of us, you may have been toying with the idea to start your own blog for some time but could not get down to doing it. Most of the people we meet who have an idea of starting a blog feel that it requires a deep understanding of the technology involved. For others, the costs to hire a website designer/developer to develop and design a blog is a huge put off.

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So, you want a Return on Investment on your Email Marketing?

ROI and why I use ConvertKit

I completely understand where you’re coming from. I was one of those big ‘doubters’ that it is at all worthwhile to include emails as a marketing channel in my overall marketing strategy. After all email marketing is dead, right? Wrong! Email Marketing is by far the most effective marketing tool that you can deploy in your entire marketing arsenal.

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Where to Register as a Freelance Writer

So, you decided to be a Freelance Writer, but you don’t know where to get paying jobs?

You will remember that I said in my last post that there are a lot of good reasons why you would want to be a Freelance Writer. You can do what you love, in your own time and you can do it from home. What’s more is that people will pay you to write for them, or you can even start your own Blog and make money from that.

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