Looking for a fast and effective way to build up your business? Focusing on branding could be the answer.
Branding plays a crucial role in business. If you take a look at the most successful businesses in the world, you’ll see a big part of their success is their branding. You instantly recognize their brand because they’ve worked hard at establishing it.
There are a number of factors that contribute to strong branding. While a logo and blogging can both help to build up brand identity, a brand message can also deliver great benefits.
What is a brand message?
A brand message is a little like a tagline for a business. It’s designed to be used throughout the content to help your audience understand the company’s values.
You can take a look at examples from well-known brands to understand what a brand message is. Just some of the most well-known brand messages include:
- Nike – Just Do It
- Walmart – Save Money. Live Better
- Subway – Eat Fresh
You likely instantly recognize these brand messages and that’s what you’ll want to aim for with your company’s message. It’s short, catchy and it reflects what the business is about.
Coming up with a strong brand message delivers many benefits to a business. Here, you’ll discover 5 reasons why branding is crucial for business.
Building up trust and recognition
Firstly, it helps your audience understand exactly what it is that you do. They’ll instantly know the problem your business solves, and why they should ultimately choose your business.
The right branding can really help to build up trust and recognition for your business. Take your business logo for example.
If you focus on getting your business logo seen in as many relevant places as possible, it’s going to stick in people’s minds. When they come across your logo, they’ll recognize your brand and will feel a lot more comfortable doing business with you.
Trust is crucial in business as no customer is going to buy from you if they don’t trust you.
Helping you to attract new customers
When you have a strong brand, it’s going to help you to attract lots more customers. The more well-known you become, the larger your customer base will grow.
Consumers prefer to do business with companies they know and trust. Without establishing a brand, there’s going to be a lack of trust. So, taking the time to build up your branding will help you to secure new customers; particularly new customers from word of mouth referrals.
The brand message can also be a powerful influence on a customer’s buying decision. It can also help your company stand out from your competitors. This is particularly beneficial for those working within a competitive sector.
Your brand message can also help you to attract the right type of customers. It shows off your personality, which is important to customers today as it really helps to build up trust.
You may be up against hundreds of competitors depending upon what industry you work in. Having the right brand message can help to set you apart and influence whether a customer chooses you or your competitor.
It boosts your marketing efforts
No matter what type of business you run, it’s going to need to rely on marketing to survive. The trouble is, if you don’t have a good brand, your marketing efforts aren’t going to be effective.
The stronger your brand, the more effective your marketing will be. If you add a logo and a tagline to your marketing materials, for example, it’s going to really enhance your campaigns. It will also get your brand name out there, helping to build it up through your marketing platforms.
Attracting the best talent
When you have a strong brand, you’re not going to have any trouble attracting new talent into the business. So, as you start to grow, you’ll find it easy to gain new valuable employees.
This is crucial in terms of growth. If you don’t attract the best talent, it means your competitors will. Remember, your employees are the backbone of the business, so you need the best if you want to grow.
Giving your company a higher financial value
The stronger and more attractive your brand, the higher financial value your business is going to have. This can prove useful when it comes to securing investments and credit. Of course, it will also help if you decide you want to sell the business at any point or bring in a partner.
How can blogging help?
So, now you know why branding is crucial in business, the question is how can blogging help? Well, blogging is one of the best ways to build up a brand. It helps you to establish a voice for the business.
If you create the blogs yourself, it’s also a powerful free marketing tool. Blogging is one of the most effective ways to market a business. It helps to build up trust, as well as help you build up a relationship with your audience.
When you’re trying to build up a business, focusing on branding can really help. The above are just some of the benefits it provides. The stronger your brand becomes, the more successful your business will be. So, if you haven’t already, now’s the time to think about setting up a blog to help build up that brand.
How to create a strong message to fit your brand
Ready to create a strong brand message to fit your brand? There are a few important factors to consider when choosing the right wording.
Firstly, you’ll want to create the message from a customer’s perspective. Find out what matters most to your customers by surveying them and looking into their social media habits. Focus on keywords that frequently pop up and think about what’s most important to them.
You also need to think about what makes your business or products unique. Also, consider your vision for the company and where you create value for your customers.
It can be really useful to look at your competitor’s brand messages. Check out their about page to see how they market themselves. You can learn a lot from your competitors so don’t underestimate the power of researching them.
Now you know the things to consider, here’s a short step-by-step guide to creating the ultimate brand message:
Step 1 – Write down insights you come across when researching the factors mentioned above.
Step 2 – Create a Venn diagram to determine how the different perspectives overlap. For example, are there any overlapping factors that connect what your customers want and what your company offers?
These two simple steps should help you to narrow down your brand message options.
Creating a strong brand message that you can use in your blogging is going to prove invaluable for your business. It ultimately helps you to better market your services and develop trust with your audience. You can also use it to influence buying decisions.
Your Essential Guide to Building Authority & Credibility
When you’re blogging for business, it’s important to build up authority and credibility. These two factors are ultimately going to influence how successful you become.
Authority makes you a go-to business within your industry, while credibility shows customers you can be trusted. Trust is one of the main elements of business success.
Not sure how to build up authority and credibility in your blog? Below, you’ll discover a useful guide to get you started.
Make sure you’re providing quality content
The key way to build up both authority and credibility in blogging is to ensure you’re creating quality content. What does this mean? It means ensuring the content you produce is useful to the reader.
You should never just churn out content for the sake of it. While producing fresh content is important, it’s more important to make sure the blogs you write are created with the audience in mind.
Always focus on any current issues your audience may be experiencing. Don’t use the blog to simply advertise and promote your business. If you want to build up authority, you need to show you know about the industry and the current issues facing your readers.
Focus on developing a personal connection
Building a personal connection with your audience is one of the quickest ways to build up authority and credibility. Customers much prefer to do business with companies they have established a relationship with.
If you can show that you’re human and you generate quality content that provides value to your audience, it’s going to really boost your credibility.
Utilize strong branding
Branding can play a crucial role in building up credibility and authority. It becomes instantly recognizable, showing customers you’re a trusted business.
Branding is so much more than a logo. It’s your company’s voice and it can be developed in many different ways. Good branding is also about repetition. Be repetitive in your brand elements and this will start to build up brand recognition.
Nothing builds up authority and credibility like the power of endorsements. These show potential customer’s that others have been impressed by your products or services.
You can get endorsements from your previous customers, alongside other experts in your field. For example, if you can get an endorsement from another established blogger in your industry, it’s going to have a powerful effect on your credibility.
Answer your reader’s questions
Talking directly to your fans and readers is going to be really beneficial for your brand. This shows you listen to them, as well as base your content around what they want.
Using blogging to answer comments and questions is a simple way to start building authority. If others see you take the time to respond to your readers, they’ll also be more likely to interact with you.
Answering reader questions and comments is a sure-fire way to keep your audience coming back for more.
Don’t underestimate the power of networking
Networking can provide you with a powerful opportunity to build up authority and credibility. Actually, meeting people in person enables you to establish more meaningful connections.
Aim to network with other industry professionals. If you can establish an offline relationship with influential people in your field, it’s going to really boost your credibility and presence online.
These are just some of the best ways you can build up authority and credibility in your blogging. The more credible and authoritative your brand becomes, the more success you’re going to experience.
A key misconception about blogging for business is that you’ll start to see results right away. This simply isn’t the case. Blogging is effective, but it takes time to build up credibility and authority. It’s not something you’ll experience overnight.