October 2018 | The Freelance Writing Blog

Archive Monthly Archives: October 2018

How to start a Blog from scratch: (Part 3) How to Select A WordPress Theme and Plugins:

Selecting a WordPress Theme:

In the previous two parts in this series of posts we had a look at acquiring a server, a domain and how to install WordPress on the server.

Now that we have WordPress installed on our server, it is time to give your blog-to-be a fresh look that reflects you, your brand or your product. We need a blog that immediately tell visitors who you are and what your blog is all about.

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How to Use Storyboarding as a Technique to Plan, Outline and Write Content

What is Content Marketing?

I have covered differences between copywriting and content marketing in a previous Blog post, which you are welcome to read for yourself.

To recap however, according to Copyblogger, ‘Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you’.

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So, you want to be a Freelance Copywriter?

What do Copywriters do?

‘A copywriter is a salesperson behind a typewriter’ – Judith Charles.

This quote obviously stems from the time before computers, but the basics of what a copywriter is has not changed in this new era of technological change. Copywriting is still regarded as writing that is promotional in nature and is created (written) to appear in any medium whether it is in print, television, radio, video, web copy (the internet) etc.

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