Now that we have WordPress installed on our server, it is time to give your blog-to-be a fresh look that reflects you, your brand or your product. We need a blog that immediately tell visitors who you are and what your blog is all about.Read More
I have covered differences between copywriting and content marketing in a previous Blog post, which you are welcome to read for yourself.
To recap however, according to Copyblogger, ‘Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you’.Read More
‘A copywriter is a salesperson behind a typewriter’ – Judith Charles.
This quote obviously stems from the time before computers, but the basics of what a copywriter is has not changed in this new era of technological change. Copywriting is still regarded as writing that is promotional in nature and is created (written) to appear in any medium whether it is in print, television, radio, video, web copy (the internet) etc.Read More