Selecting a WordPress Theme:
In the previous two parts in this series of posts we had a look at acquiring a server, a domain and how to install WordPress on the server.
Now that we have WordPress installed on our server, it is time to give your blog-to-be a fresh look that reflects you, your brand or your product. We need a blog that immediately tell visitors who you are and what your blog is all about.
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What is Content Marketing?
I have covered differences between copywriting and content marketing in a previous Blog post, which you are welcome to read for yourself.
To recap however, according to Copyblogger, ‘Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you’.
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What do Copywriters do?
‘A copywriter is a salesperson behind a typewriter’ – Judith Charles.
This quote obviously stems from the time before computers, but the basics of what a copywriter is has not changed in this new era of technological change. Copywriting is still regarded as writing that is promotional in nature and is created (written) to appear in any medium whether it is in print, television, radio, video, web copy (the internet) etc.
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YOUR IDEAL AUDIENCE
With the advent of digitalisation, we can now establish our businesses online with great looking websites, sell products through e-commerce stores and we can even market that business online and get other people who are not connected to that business in any direct way, to market the business for us through affiliate marketing programs.
The main question we are however continually confronted with, is how do we reach our customers online, create a community, grow our reputation and bring in new business?
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In one of our previous posts, Fast Facts about Digital Branding, I mentioned that people tend to think that Branding is all about visual identity, but that any brand (irrespective of whether it is a personal or a business brand), is the sum of people’s experience of you. I also indicated that how people experience your brand online matters and that in the midst of this Digital Revolution, so to speak, you need to pay attention to the digital branding of your personal brand (or that of your company).
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I have been writing (in some form or another) for my entire career which spans more than 30 years (yes, ok – I am THAT old :)). I have obviously gained a lot of experience, which I am very thankful for.
After all of this experience with writing (which includes writing and publishing a historical romance novel), I can honestly say that nothing has been so fulfilling than starting a Blog and creating content for that Blog. This has however not been my only source of income (yet).
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The Resumé (see a mockresume for your easy reference) you submit to a recruiter is how you make a first impression to your potential new employer. Obviously, you will want it to wow recruiters, and leave them wanting to know more. The single most challenging thing about the job search process is getting a recruiter interested in you just by this one-page document.
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In part 1 of this article we considered the primary needs to get a blog up and running. You will recall that we considered a domain name, a server and WordPress.
In this part of the tutorial we will see how to register a server and domain in your name and how to install a fully functioning WordPress installation on your server.
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Digital disruption is impacting professionals and businesses around the world. So much so that according to Dell, an estimated 85% of jobs that will exist in 2030 are yet to be invented. The influx of new jobs presents an enormous opportunity for individuals to elevate, accelerate, and transform their careers.
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From dreary nine-to-five jobs to repetitive freelance gigs, the desire to work in a fulfilling, purpose-driven career is not new in today’s demanding marketplace. Finding a fulfilling career may seem like a drastic change for some, but for the majority of us, a small intentional change could push us in the right direction. Wherever you are in your professional journey, here are three tips to take a step towards a new, fulfilling career path.
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If you are like many of us, you may have been toying with the idea to start your own blog for some time but could not get down to doing it. Most of the people we meet who have an idea of starting a blog feel that it requires a deep understanding of the technology involved. For others, the costs to hire a website designer/developer to develop and design a blog is a huge put off.
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I completely understand where you’re coming from. I was one of those big ‘doubters’ that it is at all worthwhile to include emails as a marketing channel in my overall marketing strategy. After all email marketing is dead, right? Wrong! Email Marketing is by far the most effective marketing tool that you can deploy in your entire marketing arsenal.
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