Identifying and Reaching your Ideal Audience

YOUR IDEAL AUDIENCE

With the advent of digitalisation, we can now establish our businesses online with great looking websites, sell products through e-commerce stores and we can even market that business online and get other people who are not connected to that business in any direct way, to market the business for us through affiliate marketing programs.

The main question we are however continually confronted with, is how do we reach our customers online, create a community, grow our reputation and bring in new business?

Are you Listening to your Audience? (Infographic Included)

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In one of our previous posts, Fast Facts about Digital Branding, I mentioned that people tend to think that Branding is all about visual identity, but that any brand (irrespective of whether it is a personal or a business brand), is the sum of people's experience of you. I also indicated that how people experience your brand online matters and that in the midst of this Digital Revolution, so to speak, you need to pay attention to the digital branding of your personal brand (or that of your company).

6 Helpful Indicators to Determine Your Choice of Freelance Writing Opportunities (Infographic Included)

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I have been writing (in some form or another) for my entire career which spans more than 30 years (yes, ok – I am THAT old :)). I have obviously gained a lot of experience, which I am very thankful for.

After all of this experience with writing (which includes writing and publishing a historical romance novel), I can honestly say that nothing has been so fulfilling than starting a Blog and creating content for that Blog. This has however not been my only source of income (yet).

How to Create a Resume That Will Knock their Socks Off

The Resumé (see a mockresume for your easy reference) you submit to a recruiter is how you make a first impression to your potential new employer. Obviously, you will want it to wow recruiters, and leave them wanting to know more. The single most challenging thing about the job search process is getting a recruiter interested in you just by this one-page document.

How to start a Blog from scratch: (Part 2)

In part 1 of this article we considered the primary needs to get a blog up and running. You will recall that we considered a domain name, a server and WordPress.

In this part of the tutorial we will see how to register a server and domain in your name and how to install a fully functioning WordPress installation on your server.

Skills of the Future: How many can you tick off?

Digital disruption is impacting professionals and businesses around the world. So much so that according to Dell, an estimated 85% of jobs that will exist in 2030 are yet to be invented. The influx of new jobs presents an enormous opportunity for individuals to elevate, accelerate, and transform their careers.

Find a Fulfilling Career: 3 Steps towards a new career path

From dreary nine-to-five jobs to repetitive freelance gigs, the desire to work in a fulfilling, purpose-driven career is not new in today’s demanding marketplace. Finding a fulfilling career may seem like a drastic change for some, but for the majority of us, a small intentional change could push us in the right direction. Wherever you are in your professional journey, here are three tips to take a step towards a new, fulfilling career path.

How to start a Blog from scratch: (Part 1)

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If you are like many of us, you may have been toying with the idea to start your own blog for some time but could not get down to doing it. Most of the people we meet who have an idea of starting a blog feel that it requires a deep understanding of the technology involved. For others, the costs to hire a website designer/developer to develop and design a blog is a huge put off.

So, you want a Return on Investment on your Email Marketing?

ROI and why I use ConvertKit

I completely understand where you’re coming from. I was one of those big ‘doubters’ that it is at all worthwhile to include emails as a marketing channel in my overall marketing strategy. After all email marketing is dead, right? Wrong! Email Marketing is by far the most effective marketing tool that you can deploy in your entire marketing arsenal.

Where to Register as a Freelance Writer

So, you decided to be a Freelance Writer, but you don’t know where to get paying jobs?

You will remember that I said in my last post that there are a lot of good reasons why you would want to be a Freelance Writer. You can do what you love, in your own time and you can do it from home. What’s more is that people will pay you to write for them, or you can even start your own Blog and make money from that.

So you want to become a Freelance Writer?

How to Land a Freelance Writing Job

So, you want to become a Freelance Writer? Making the decision is not that difficult. There are a lot of good reasons why you would want to be a Freelance Writer. You can do what you love, in your own time and you can do it from home. What’s more is that people will pay you to write for them, or you can even start your own Blog and make money from that.

Fast Facts about Digital Branding

People tend to think that Branding is all about visual identity. When you think of branding in the traditional sense, you think about logos, colour schemes and corporate identity indicators like letterheads and business cards. You won’t be wrong if you think this is what branding is. Think for example of brands like Nike and Coke a Cola. Their logos and colour schemes do inspire what you think of them.